Free Ebook SmackDown: How I sold $10M worth of homes in 6 months using social media
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SmackDown: How I sold $10M worth of homes in 6 months using social media
Free Ebook SmackDown: How I sold $10M worth of homes in 6 months using social media
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About the Author
With over 15 years of sales and over 10 years of real estate sales experience, Will Sherman has worked in multiple industries and for multiple builders as well as in different markets and with different demographics across the state of Texas. His unique background of being in the military, service industry and his infusion of technology and social media into sales and marketing, provides him with the discipline and unique perspective needed to understand how to effectively market in today's complex and ever-changing world of sales.
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Product details
Paperback: 124 pages
Publisher: CreateSpace Independent Publishing Platform; 1 edition (December 1, 2017)
Language: English
ISBN-10: 1981651543
ISBN-13: 978-1981651542
Product Dimensions:
6 x 0.3 x 9 inches
Shipping Weight: 8.5 ounces (View shipping rates and policies)
Average Customer Review:
4.1 out of 5 stars
28 customer reviews
Amazon Best Sellers Rank:
#1,155,631 in Books (See Top 100 in Books)
Smackdown!: How I Sold 10M Worth of Homes In 6 Months Using Social Media. The name seems to pretty much give away the contents. How much more could really be contained in only 125 pages? If you are Will Sherman you can lay down some serious sales knowledge in exactly that amount! It comes as no surprise that his background in sales is pretty impressive.Sales are not new to me, even selling a home is something I have done on a few occasions over the years. Social media on the other hand, not exactly my area of expertise. Tom and I may be the only folks left on Myspace. After reading this book I know what I need to do. I understand the direction I need to take. I cannot say that I will likely move ten million in real estate over the next 6 months. What I can say is that I will certainly meet this goal in a 6 month stretch somewhere in the next few years! Understanding something is key to being successful with its use, I now understand.I'll keep this book around for a while, I am sure I will need to revisit it as I better acclimate to the world of social media. Be on the lookout folks, my real estate commercials will be “going viral†after I implement the skills I learned from Will Sherman! Hopefully, I will be able to find another of his titles soon.
Smackdown! How I sold $10m worth of Homes in 6 months by Will Sherman is 125 pages long. It's not merely a strategy book. It's an art form that Will Sherman has brought forth through his experiences. Will Sherman is willing to share his secret methods of exploiting social media such as Facebook, YouTube, and social media platforms, methods he has developed during his 15-years experience in sales and marketing. Using social media is truly a remarkable way to boost your sales and all you to do get those results. In the forward, he points out that the most powerful idea are always the simple ones, but like most things, it takes discipline action day to day to realize the potential of your idea. The Sales professional on the front line has more to do with the success of a community and ultimately the company that a simple factor. One of the things he points out is the more exposure and traffic you create, the better results you will achieve in sales, and it's not the idea it's the execution. Smackdown is an acronym SMAC which is made up of specific, methodical and consistent. He points out that social media platforms help companies and people build reputations.I am not interested in real estate but I did find that this book was a helpful tool in to use in my husbands business construction business. The marketing tools are general and specific enough to be useful in multiple markets. Will Sherman straightforward writing style allows you to get his sometimes complex ideas simply and easy to follow. I even found the stats on the top 10 social media platforms ranked my estimated monthly visitors a helpful resource for running my own social media campaigns.
The author states that the book has “everything you need to know about Social Media in Real Estate†however; I read this book not as a real estate agent, but as someone involved in social media marketing for a nonprofit organization, and I found it to be an enjoyable read while not being too technical but providing enough solid information. Some of the concepts are basic but apply to any business such as; “think of every marketing effort as an experiment with cause and effect†and using language that appeals to your target demographic. A concept I knew in business but hadn’t thought about it applying to social media was the six degrees of separation. The author discusses this concept as it relates to social media and talks about the social media circle of influence. He shows how one post can have an exponential effect because of people liking it and sharing it with their circle of friends.If you are a real estate agent you will definitely find this book useful. If you are running another type of business, you will have to substitute the real estate business for your business, but the social media information is very solid and the examples are easy to follow. While much is dedicated to Facebook marketing, he also discusses other platforms and has a chapter devoted to using email and contact management software. I thought his explanation of proper email technique and content was very useful and would be beneficial to any business. “Each email sent should be treated like an experiment, varying content, and headers and using analytics to discover which ones work best.†He closes the book by putting it all together and discussing some things he did that didn’t work and his lessons learned.
Will Sherman’s book, The SmackDown: How I Sold $10M Worth of Homes in 6 Months Using Social Media, was an excellent and straight-forward read. I think that many of his social media practices and the advice that he dispenses in his book are applicable to just about any sort of business and to life in general. The information about how to leverage Facebook on a budget is very helpful, I never thought about the various stages that a business works through in terms of ‘likes’ and shares. I think a lot of people get really overwhelmed by all of the various social media platforms that are on the internet, I know that I do, but Will breaks it down into more manageable chunks and makes it seem a little less daunting. I also like that he uses real-life examples of how he uses and links all of the various platforms together, from Pinterest to Instagram, to create a cohesive and engaging experience for his customers. I also really appreciate that he points out how his social media strategy is based on real science, breaking down for his readers why it is important to understand where their customers fall within Maslow’s hierarchy of needs. Understanding this one concept can really help focus marketing activities so that they have the desired impact, creating a happy customer and a better business at the same time. This is a great read for anyone looking to start their own business.
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